![]() ![]() ![]() Maintaining inaccurate marketing databases or keeping your email list messy will always result in unreliable insights. This means you’ve got a better chance at increased open and click rates. When you clean your email list, you’ll be sending emails to people who are interested in your email. How do you improve that? You can do so by having a clean email list. Open and click rate is measured by the percentage of recipients who opened your email and clicked on the links in the email.Īccording to Smart Insights, the overall average open rate is 16.97%, with a 10.29% CTR. There are a few more reasons why cleaning your email list is a must: #1. Hence, spring cleaning your email list becomes all the more important. Therefore, proactive email list cleaning is vital for any successful email marketing campaign.Īccording to Fill the Funnel, 4.5% of every 1,000 contacts were no longer valid after 28 days. That means you have already wasted resources and caused significant harm to your brand. It’s generally too late when you realize your email list isn’t clean – all your emails are already going into the spam folder. ![]() Reasons Why Cleaning Your Email List Is a Must #Creating a clean email group listing how toIn this article, we will tell you the reasons you want to start cleaning your email list ASAP, how to manage your email list, and four tools to help validate emails in 2022. If you’re one of them, you might want to take some action. One of the major reasons your emails land in the spam box is your unclean email list.ĭid you know nearly 85% of all the emails sent online end up being spam? That’s insane, right? ![]()
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